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More Details: The Villa & Proud Community Fund - Supporting the local LGBTQ+ Community

Writer's picture: Villa & Proud CommitteeVilla & Proud Committee

Villa & Proud Members and Allies at Birmingham Pride

As a Network, we are proud to launch The Villa & Proud Community Fund, which will enable us to provide direct support to charities and organisations across Birmingham and beyond. The Fund will play a huge role in expanding our impact beyond the Aston Villa Community.


The Fund is our dedicated pot of money for local LGBTQ+ organisations and projects. Built up through sales of Villa & Proud Merchandise, as well as community donations and events, this initiative will play a vital role as we expand our mission statement in our 7th year and beyond.


We want our impact to go beyond sporting allegiances,, and the Community Fund gives us a vehicle to create this impact.


Local LGBTQ+ projects and initiatives can provide a wide variety of support to our community, including mental health support, safe spaces, and other LGBTQ+ resources. With an expanded Mission to "Empower, Support and Build LGBTQ+ Inclusion for fans, players and staff at Aston Villa FC, and wider", the Fund enables us to support these projects.


We are driven by the needs of the community we represent. Aligned with our mission, we will increase the support, and awareness to ‘Go Beyond Football’ and direct the support needed towards the heart of the local community.




How Does the Fund Operate?


The Villa & Proud Community Fund will be directed by the suggestions of our members. Our members can nominate charities and organisations for funding. After submissions, we'll set up a voting process for our members to decide where the funds will go. We are a Network, and everyone's voice matters.


We will build the Fund via:


  • A PrideShop - Merchandise by the community, for the community. With 100% of profits supporting the Fund

  • PrideParticipate - Involve yourself in one, or many, of our group events and challenges across the UK, promoting positive mental & physical wellbeing, and with a limited number of places allocated to each event. All proceeds will go directly to the Community Fund.


We've been working on this initiative for a long time now, so we are delighted to be able to share these details with you. There is so much more to come, and with your help, we can make a huge tangible difference.


Here's to 2025!


The Villa & Proud Committee





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